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What is Direct Traffic in Google Analytics 4 and How to Fix it

Updated: October 30th, 2025 Direct traffic in Google Analytics is often misunderstood. If you think direct traffic only captures when visitors have typed your website in the address bar or accessed it through a saved bookmark, I’ve got some bad news. The truth is, typing your URL or using bookmarks is just a fraction of […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

Google Tag Manager Preview Mode Not Working? 26 Ways To Fix It.

Updated: October 30th, 2025 Is Google Tag Manager Preview Mode not working? I’m pretty sure we’ve all been there at least once. You click the ‘Preview’ button, but the debug panel doesn’t work on your site, shows ‘Not Connected’, or maybe it connects but doesn’t update when you navigate pages. It’s a common headache! Usually, the […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Analytics 4 Events Not Showing Up in Reports?

Updated: October 30th, 2025 Here’s a situation. You have implemented event tracking with Google Analytics 4, but cannot see those events in reports. Or maybe you see the events, but some parameters/dimensions are missing? If this sounds familiar, you’ve come to the right place. In this blog post, I will explain why Google Analytics 4 […]
Julius Fedorovicius
In Google Analytics Tips

Duplicate Events in Google Analytics 4 and How to Fix them

Updated: October 30th, 2025 Lately, I have noticed an increasing number of people complaining about duplicate events in their Google Analytics 4 debug view. Sometimes, the reasons for this are quite obvious, but in other cases, they were a bit trickier than I initially anticipated. If you’re seeing events fire twice (or more!) in your GA4 […]
Julius Fedorovicius
In Google Analytics Tips

Track Elementor Form with Google Tag Manager and Google Analytics 4

Updated: October 30th, 2025 In this blog post, we’ll look at how to track forms built with the Elementor Pro WP plugin. For those who don’t know, Elementor is a very popular website builder for WordPress. How popular? Here are the statistics from Builtwith: Anyway, let’s focus more on a single functionality of this plugin, […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

Google Tag Manager event tracking – The Guide

Updated: October 28th, 2025 Before we continue, I want to give a quick disclaimer. Even though the main focus of this article is on Google Tag Manager event tracking, Google Analytics 4 (GA4) will also play a very important role. GA4 presents a new way to look at data, mainly how we visualize events. You […]
Julius Fedorovicius
In Google Tag Manager Tips

Microsoft Consent Mode. How to Configure it?

Updated: October 28th, 2025 This article was written by Rick Beijen, who was kind to share his tips with Analytics Mania’s readers If you are using Microsoft Ads (also known as Bing ads), you are now required to implement Microsoft Consent Mode. If you haven’t implemented Microsoft consent mode already and are in the required […]
Rick Beijen
In Google Tag Manager Tips

DebugView in Google Analytics 4 not working? Here are 18 solutions.

Updated: October 28th, 2025 DebugView is a great feature in Google Analytics 4 and is a solid improvement compared to GA3 (Universal Analytics). It allows you to debug incoming data at a very granular level. However, sometimes it just does not work. And that’s probably the exact reason why you are on this page. By saying […]
Julius Fedorovicius
In Google Analytics Tips

Track Videos with Google Analytics 4 and Google Tag Manager

Updated: October 28th, 2025 Even though Google Analytics 4 offers some built-in video tracking capabilities, there might still be some cases where you will need to do additional configuration in Google Tag Manager. And I wanted to cover different situations, from simple ones to more complex ones. In today’s blog post, I will show you […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

Google Analytics 4 User ID for cross-device tracking: how to configure it

Updated: October 28th, 2025 Google Analytics 4 has three ways of identifying people who visit your website: User ID, Google Signals, and the device. “Device” basically means 1st party cookies. If a visitor clears cookies or starts using a different device, that will be treated as a new one. Google Signals uses data from people who […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips
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Hi, I'm Julius Fedorovicius and I'm here to help you learn Google Tag Manager and Google Analytics. Join thousands of other digital marketers and digital analysts in this exciting journey. Read more
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