Click Element Variable in Google Tag Manager

Updated: November 21st, 2025 Google Tag Manager offers a whole bunch of variables that are at your disposal, built-in and user-defined ones. While I have posted many blog posts about user-defined variables (and I mean many, many, many, many…), this time, I’d like to spotlight the unsung hero of built-in variables, Click Element. To keep […]
Julius Fedorovicius
In Google Tag Manager Tips

Track Vimeo Player with Google Tag Manager and Google Analytics 4

Updated: November 21st, 2025 Google Tag Manager offers a built-in YouTube video trigger, and GA4’s ‘Enhanced Measurement’ also automatically tracks YouTube videos. But that’s about it. If you are dealing with some other player, you will need to implement custom solutions. And that’s exactly what we are going to do in this blog post. I […]
Julius Fedorovicius
In Google Tag Manager Tips

Guide: How To Use Timer Trigger in Google Tag Manager

Updated: November 21st, 2025. Are you looking for ways to fire a specific tracking script or pop-up after a 20-second delay? If your answer is Yes, hop on board because I’ll show you how to use the timer trigger in Google Tag Manager.   Table of Contents What is a Timer Trigger? Create a Timer […]
Julius Fedorovicius
In Google Tag Manager Tips

Demystifying user_engagement Event in Google Analytics 4

Updated: November 21st, 2025 If you are at least a little familiar with event tracking in Google Analytics 4, you already know that one of the automatically tracked events is called user_engagement. When exactly does it fire on a website? After looking at the official Google Analytics documentation, you’ll see this: user_engagement fires when the app is […]
Julius Fedorovicius
In Google Analytics Tips

Regex in Google Analytics 4 (Regular Expressions)

Updated: November 20th, 2025  Have you opened Google Analytics 4, seen the term “regex” and thought to yourself, “What’s that?” If yes, this article is for you! Even if you have worked with regex (regular expressions) before, there may be something new for you to learn here, too. Regular expressions are special sequences of characters […]
Julius Fedorovicius
In Google Analytics Tips

Google Tag Manager Server-Side Tagging with Stape

Updated: November 20th, 2025 If you’re looking to get more accurate data from your website, setting up server-side tagging with Google Tag Manager is a great place to start. In this article, we’ll walk you through configuring Google Tag Manager server-side tagging with Stape, focusing on sending Google Analytics tags through the server. We’ll also […]
Julius Fedorovicius
In Google Tag Manager Tips