How to See Full Page URLs in Google Analytics 4? (2 options)

When you look at the page reports (engagement) reports in Google Analytics 4, the default dimensions are either Page Path or Page Title. But what if you are tracking multiple domains/subdomains in the same property? Then Page Path “/” will mean the homepages of multiple (sub)domains. Not sure what the difference is between Page URL and […]
Julius Fedorovicius
In Google Analytics Tips

How to track Outbound Clicks with Google Analytics 4

Typically, most of the focus with analytics tracking is understanding the user journey on your site, but what if you want to know what’s leading users off your site? While we can’t read users’ minds, we can see what they click on! Outbound clicks are clicks on content that direct users to external websites or […]
Julius Fedorovicius
In Google Analytics Tips

(data not available) in Google Analytics 4

If you’ve been navigating your Google Analytics 4 reports, you might have encountered the mysterious “(data not available)” in your traffic source dimensions. Seeing this can be a bit puzzling, leaving you wondering what’s going on with your data. Well, you’re not alone! This is an attempt by Google to provide more transparency in your […]
Julius Fedorovicius
In Google Analytics Tips

Missing Revenue in Google Analytics 4? Here’s how to fix it

Updated: April 4th, 2025 Here’s a situation. You implement GA4 ecommerce tracking, check the reports, and see that revenue is missing or incomplete. Why? This can happen for various reasons, such as incorrect event configuration, missing or invalid parameters, data processing issues, etc. In today’s blog post, I will explain what to do if you see no […]
Julius Fedorovicius
In Google Analytics Tips

Annotations in Google Analytics 4: 8 Ideas How to Use Them

Annotations in Google Analytics 4 are a welcome addition, considering this feature has been available in Universal Analytics for a long time. For those of you who appreciate the ability to add context to your data, this update is definitely a step in the right direction. If you’ve ever found yourself analyzing a sudden spike […]
Julius Fedorovicius
In Google Analytics Tips

Where to Find File Download Data in Google Analytics 4?

Updated: April 1st, 2025 Google Analytics 4 is capable of tracking additional events, not just page views. This is all possible thanks to Enhanced Measurement. But finding that data in GA4 reports is trickier than you might think. In this article, I will explain where to find file download data in Google Analytics 4. Video […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 cross-domain tracking not working? Here are the fixes

Cross-domain tracking in GA4 is a built-in workaround that allows you to send user information from one domain to another, preserving session data across domains. This makes sure that the same user is consistently tracked across multiple websites, enabling more accurate and unified analytics. If you’re reading this article, chances are you already know this […]
Julius Fedorovicius
In Google Analytics Tips

Exit Pages in Google Analytics 4

Updated: March 29th, 2025 When a visitor browses your website, some pages will eventually become the last page of a session. If you are running a blog or a news website, then reading a single article and leaving afterward is pretty normal. But if many people leave your e-commerce site at the checkout, that is […]
Julius Fedorovicius
In Google Analytics Tips